COMPLETE 1 OUTREACH ACTIVITY FROM THE CHOICES BELOW
The Extra Credit Blog is Canvas's blog where we capture all the latest and greatest stories of Canvas users. As an Advocate, we would like you to share the impact Canvas is having in the classroom at your institutions. Also, share new and innovative ideas that you are implementing Canvas.
Objectives: An advocate will author one blog for the official Extra Credit Blog, or two blog posts for the Community.
Estimated Time Commitment: 1 hour: dependent on your writing/editing flow.
- A Google Document is preferred, but a Word file is acceptable.
- 300-500 words
- Title and Subtitle
- Section headers are preferred
- Header image should be 600 x 400 pixels (If you need help finding an image, please let us know.)
- Your blog can include multimedia (i.e. video, charts, hyperlinks to your institution and your byline(s), etc.)
- Instructure will share your blog through our social media accounts
- Official Sign-off:
Your Title, Organization
- Submit your draft to email@example.com
Submission Requirements: Submit the URL of your official published blog post
2. Social Media
Social media facilitates sharing knowledge, expertise, and excitement in mass. As an Advocate we would like you to share using your social media account of choice.
Objectives: An advocate will post at least two times a month using their social media account of choice (Twitter, Facebook, LinkedIn) and tagging @CanvasLMS.
These can be unique posts or a retweet that you add your own thoughts too.
Estimated Time Commitment: About 10-15 minutes per month.
- Post Regularly: The more active and engaged you are on your social channel(s) of choice, the more trusted you’ll become as an expert in your field and the more people may begin to seek you out for advice.
- Stay Positive: The Canvas brand and community work hard to be a positive place for people to engage, share experiences, ask questions, and learn. We want you to be a part of that by staying positive when posting and talking about Canvas on social media.
- Answer Questions: If someone is looking for a tip or trick or a how-to that involves Canvas and you’ve got a good answer or some guidance, help them out! Share your similar experience, direct them to a guide or blog you’ve found helpful—whatever you think might be useful for them to get the most out of Canvas.
- Participate in Conversations in a Positive Way: If there are groups or Twitter chats that you’re involved in, feel free to bring up your experience with Canvas in a genuine way. We don’t need you to try to sell Canvas—that’s what our sales team is for—but sharing your experience in a natural way can be a huge help when it comes to brand awareness and trust building.
- Curate Useful Content: You probably already read other industry and thought-leadership blogs and publications. When you find something interesting or useful, share it out!
- @Mentions over #Hashtags: @CanvasLMS Any time you reference a feature set, be sure to tag us! This not only helps us see what you’re saying so we can engage with you, it also helps people who may not know about us find out more.
- Avoid Derogatory conversations about Competition: This includes “liking” or sharing posts from others saying negative things about the competition.
- Don't Feed the Trolls: Some people just want to complain about features, and just want to vent. Engaging with these people will rarely end in a positive exchange. If it seems like someone might just be taking to social media to complain or vent about their experience with Canvas, it’s best to avoid engaging with them.
Submission Requirements: Submit a collection of the 24 post URLs
Conference presentations are a great way to share expertise and knowledge. As and advocate we would like you to get out there and share while including an Instructure product in your demonstration.
Objectives: An advocate will complete one conference presentation.
Estimated Time Commitment: About 3-4 hours, including proposal, prep, and presentation
- The presentation does not need to be focused on Instructure software, but Instructure software needs to be featured.
- Conference opportunities are organized by Instructure and non-Instructure. A completed presentation at any of these opportunities will meet the objective of this activity.
- CanvasCons: Your admission fee will be waived.
- InstructureCon: Your admission fee will be waived.
- Non Instructure Events
- Regional User Groups: Funding for registration and travel is dependent on need. Check below for opportunities.
- Tradeshows/Conferences: Funding for registration and travel is dependent on need. Check below for opportunities.
Submission Requirements: Submit the URL of your recorded presentation, or a picture of you presenting along with your name and presentation description in the conference schedule
4. Case Study
Case studies provide data and evidence that your organization is using Canvas in an impactful way. As an Advocate we would like you to team up with our marketing team to share your story in a formal way.
Objectives: An advocate will complete one published case study.
Estimated Time Commitment: About 3 hours: includes interview, drafts and revisions, final copy or production.
- Reach out to your CSM to initiate a case study discussion.
- Complete an interview with a member of the Canvas marketing team.
- Your case study could be a video, a written case study, or an infographic.
- You will collaborate on a draft with Instructure marketing.
- It could include multimedia (i.e. video, charts, high resolution pictures, hyperlinks to your institution and your byline(s), etc.).
- Instructure will share your case study through our social media accounts.
Submission Requirements: Submit the URL of your official published case study